How Growth Cab helped Prospeo reposition from a simple enrichment tool to a complete B2B database — and put it in front of the right audience at scale via LinkedIn.
Prospeo had rebuilt its entire platform from the ground up. V2 was not a feature update. It was a fundamental shift in what the product offered.
With 280M+ contacts, full people and company search, intent signals, and native CRM integrations, Prospeo V2 had evolved into a complete B2B database.
But the market had not caught up. The challenge was clear: make decision-makers understand that Prospeo is no longer an enricher. It is a complete database and a real alternative to Apollo.io and ZoomInfo.
"Prospeo is no longer an enricher. It is a complete database and a real alternative to Apollo.io and ZoomInfo."
Growth Cab designed and executed a focused go-to-market campaign to reposition Prospeo in the minds of revenue decision-makers. The strategy centered on three pillars.
Rather than spreading thin across multiple channels, Growth Cab concentrated all distribution through LinkedIn. That is where B2B revenue decision-makers already spend their time, enabling precise targeting and organic amplification.
Every piece of content was designed for one audience: the people who actually choose and buy B2B data tools. No vanity impressions, no spray and pray. Just focused messaging to the buyers who matter.
Growth Cab ran daily iterations on messaging and creative, doubling down on content that generated traffic and sign-ups while cutting what did not perform. Every dollar went toward what actually drove conversions.
The campaign delivered high-impact results that validated both the repositioning strategy and the channel focus.
