From the #1 GTM advisory in US & Europe.
Field notes from 400+ B2B engagements. Tactical, opinionated, never recycled.
A founder's honest take on the AI SDR: the model jump that finally made autonomous prospecting useful, the three jobs I hand it inside Growth Cab, and the places it still falls apart.
A founder's honest breakdown of how AI for sales actually earns its keep: five research and prep workflows I run before every call, and the two places the automation still falls apart.
A founder-led sales playbook for controlling the call from minute one: three moves I use inside Growth Cab to hold the frame without turning into a scripted closer, and where the approach stops working.
AI made software cheap to copy and features easy to clone. A founder's case for the one advantage that still compounds: a data moat built from what only your team can know.
The models stopped being the bottleneck this year. An honest look at why most teams still get mediocre output from AI agents, and the fix that costs nothing.
Six questions to answer about your own offer before any discovery call, from a founder who lives inside B2B sales conversations every day.
A founder's honest comparison of Perplexity and Claude for revenue work, from prospecting to fully personalized outbound at scale.
A critical filter most founders overlook in outbound sales.
Personalized email outreach remains essential, even with advanced AI.
Systematically convert engagement into qualified business leads.
A 50/50 split between creator networking and high-value content.
Move from constant busyness to scalable income models.