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GC BLOG B2B GROWTH PLAYBOOKS

Outbound playbooks, sales frameworks, and LinkedIn tactics

From the #1 GTM advisory in US & Europe.

01 / THE ARCHIVE

More from the blog

Field notes from 400+ B2B engagements. Tactical, opinionated, never recycled.

Why the AI SDR Suddenly Works (and Where It Still Breaks)
AI SALES · JULY 17, 2026

Why the AI SDR Suddenly Works (and Where It Still Breaks)

A founder's honest take on the AI SDR: the model jump that finally made autonomous prospecting useful, the three jobs I hand it inside Growth Cab, and the places it still falls apart.

AI for Sales: Five Workflows That Replace Most of Your GTM Stack
AI SALES · JULY 16, 2026

AI for Sales: Five Workflows That Replace Most of Your GTM Stack

A founder's honest breakdown of how AI for sales actually earns its keep: five research and prep workflows I run before every call, and the two places the automation still falls apart.

Founder-Led Sales: How to Control the Call From the First Minute
SALES · JULY 15, 2026

Founder-Led Sales: How to Control the Call From the First Minute

A founder-led sales playbook for controlling the call from minute one: three moves I use inside Growth Cab to hold the frame without turning into a scripted closer, and where the approach stops working.

Your Data Moat Is the One Advantage AI Cannot Copy
STRATEGY · JULY 14, 2026

Your Data Moat Is the One Advantage AI Cannot Copy

AI made software cheap to copy and features easy to clone. A founder's case for the one advantage that still compounds: a data moat built from what only your team can know.

What AI Agents for Business Expose About Your Own Clarity
AI · JULY 13, 2026

What AI Agents for Business Expose About Your Own Clarity

The models stopped being the bottleneck this year. An honest look at why most teams still get mediocre output from AI agents, and the fix that costs nothing.

Sales Discovery Questions Work Better When You Answer Them First
SALES · JULY 10, 2026

Sales Discovery Questions Work Better When You Answer Them First

Six questions to answer about your own offer before any discovery call, from a founder who lives inside B2B sales conversations every day.

Perplexity vs Claude: Why I Switched My Revenue Stack (Without Losing Anything)
AI TOOLS · JULY 9, 2026

Perplexity vs Claude: Why I Switched My Revenue Stack (Without Losing Anything)

A founder's honest comparison of Perplexity and Claude for revenue work, from prospecting to fully personalized outbound at scale.

Align Your Outbound Strategy
OUTBOUND · APRIL 2, 2026

Align Your Outbound Strategy with How Companies Actually Sell

A critical filter most founders overlook in outbound sales.

Why Manual Outreach Still Matters
OUTREACH · MARCH 25, 2026

Why Manual Outreach Still Matters for Founders

Personalized email outreach remains essential, even with advanced AI.

Turning LinkedIn Engagement into Leads
LINKEDIN · MARCH 20, 2026

Turning LinkedIn Engagement into Leads

Systematically convert engagement into qualified business leads.

From Zero to 20K Impressions
LINKEDIN · MARCH 17, 2026

From Zero to 20K Impressions: The Blueprint

A 50/50 split between creator networking and high-value content.

Escape the Busyness Trap
FOUNDERS · MARCH 11, 2026

Escape the Busyness Trap by Delegating

Move from constant busyness to scalable income models.

02 / LATEST ARTICLES
Focus on Output, Not Hours
PRODUCTIVITY · APRIL 13, 2026

Focus on Output, Not Hours: The Case for Measurable KPIs

Businesses should prioritize measurable output and Key Performance Indicators over the number of hours worked to drive real results.

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SALES · APRIL 13, 2026

The Playbook for Non-Salesy Deal Closures

A six-step process for closing deals without sounding salesy.

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The Playbook for Non-Salesy Deal Closures
LINKEDIN · APRIL 5, 2026

The Formula for Viral LinkedIn Posts

Create viral content by adapting high-performing posts to your voice.

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The Formula for Viral LinkedIn Posts